UNICREDIT - Corporate

Corporate video for the Unicredit's 15th anniversary. The brief was to present a quick panorama of their digital services available in various European countries, where Innovating the banking experience was the main theme, with the intent to show existing services and potential scenarios for the future.

We used a bit of footage from archives, but we shot the most part of the video. Thanks to ShooTools Slider One 150 we were able to add some smooth camera movements. Adobe After Effects was used for the motion graphics and for the post-production: we made a lot of screen replacement with motion tracking, we added in compositing a flying drone to hint the delivery of a new credit card, we recreated a smart bracelet, simulated a smart glasses experience...

CREDITS
Direction, Editing & Post-production: Marco Gianstefani
Production, Shooting & Post-production: Giovanni Antico
Shooting and Acting: Chiara Matera
Graphics: Mariaelena Gianmoena
Walk-on parts: Unicredit employees, Marco Beck Peccoz, Michele Maggioni
Music: New Year’s Song, by Tim McMorris